I can talk openly about my period with my friends. We know how our cycle works. We know what PMS is and have already tried a lot on hygiene articles. Sharing my experiences with others helps me a lot. And of course also to know what is happening to my body, because that way I can deal with it better.

But let’s be honest, I’m 30 years old and have been on my period for half my life. Now I also know how to best deal with it, but that wasn’t always the case. Although menstruation is everyone’s business, it was never discussed around me. I have never talked about it either, because as a young, shy girl I was a little ashamed: Even today I am embarrassed at the thought of that one day when I was wearing white pants and accidentally bled on them.

In my youth, the internet was also in its infancy. My only source of information on menstruation was my biology book and a few flyers that were distributed at school.  Sometimes I’m a little jealous of the younger generations because the period is discussed so much more openly today than it was back then. Whether it´s blogs, Instagram, magazines, art or culture. It doesn’t seem to be a taboo topic anymore – or am I just too optimistic? I live in Germany and have free access to hygiene articles, media and education. Already very privileged actually. Not every woman has the same options as me. Unfortunately, in many parts of the world, menstruation is still heavily stigmatized today.

Precisely for this reason I dedicate this first blog post on menstruation to all those women who live in crisis areas and who do not have it as easy as we do – to draw their attention to it. Therefore I would be happy if you take the time and take a look at this page. You are also welcome to share the post with your friends. Judith for Selenacare (original article)

We Care Story
Ready for Red


Ready for Red — a digital, educational platform supported by SELENACARE

Before we can bring change into the world, we have to start with changes in our community. As in other countries, menstruation is still a taboo in our home country, Austria. With the same goals in mind, our partnership with Erdbeerwoche began in 2018 — dismantling taboos associated with menstruation and providing knowledge surrounding period care.

Together with Erdbeerwoche, we launched a special edition of the SELENACARE Menstrual Cup, with proceeds going to the Ready for Red initiative.

With Ready for Red, young people have access to information about menstruation through a digital learning platform, developed by Erdbeerwoche in cooperation with over 500 adolescents, (sex) educators, gynecologists and other experts.

It’s an interactive learning platform aimed at teenagers, educators and parents. With engaging content, kids and teenagers become acquainted with their bodies and with menstruation.

It’s only available in German, but it’s very interesting and inspiring, so have a look and check it out here: https://www.ready-for-red.at/start/